Monday, August 30

Brian Wansink: Mindless Easting (Why we eat more than we think)

From the back of the book-
What does your favourite comfort food say about you? Can the size of your plate really influence your appetite? Why do you eat more when you dine with friends?
In this much-talked-about book, food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating-oftenwithout even realizing it. His findings will astound you….
Director of the Cornell University food and Brand Lab, Wansink uses fun and fiendishly clever experiments-like the “bottomless soup bowl”-to reveal the hidden dynamics behind our dietary habits. Starting today, you can make more mindful, enjoyable and healthy choices at the dinner table, in the supermarket, at the office-even at a vending machine-wherever you satisfy your appetite.
This is a fascinating look at the connection between how our minds perceive food and how our stomach responds to it.
The author presents an interesting array of experiments that show no matter how well educated a person is, or believes they are, they are still at the mercy of this connection and are easily exploited by food manufacture and service industries through it.
He goes on to offers suggestions as to how we can use this connection for our own benefit-to either lose or gain weight.
Interesting, fun and accessible, this isn’t the sort of diet book that makes claims about weight loss but by drawing awareness to the psychology/biology connection aspect of eating provides the reader with information that they may use to make better eating choices.-Lynn

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